Self Presentation and Social Perception Essay Example

Self Presentation and Social Perception Essay Example Self Presentation and Social Perception Paper Self Presentation and Social Perception Paper Module 2: Social Psychology Mathis, Ronald Self Presentation and Social Perception Ronald Mathis Grand Canyon University: Soc 369 Due July 3, 2011 From my perspective, the material in the textbook relate to Matthew 7:3-5 in this way; when people put their judgments on others, but fail to see that they have faults, and that things are wrong with them too, they have failed to see themselves for who they really are. According to Oliver Sachs (1985), we have an inner self that is private and an outer self that we show to other people. However, our outer self is biased, and want to cast judgment on others. We want to go around correcting people and telling them what to do. All the while, in the private, we do the same thing. The biased, they tell people they shouldn’t do that, and could be guilty of doing those very same things. Sachs also says â€Å"the self is heavily influenced by social factors† (Kassin, 2008, p. 55). For instance, if I start an infectious laughter, or yawing as if I am sleepy, and there are other people in the room, they will say â€Å"girl you are making me sleepy. With laughter, even if I were faking it, someone would say â€Å"what are you laughing at? † If I act like I could not stop, people would just start laughing too. Therefore, being biased can catch on like an epidemic. From my perspective, Matthew 7: 3-5 relates to me that I should not perceive things to be a certain way and they really are not. For instance, I should not perceive that just because I see someon e that has on rich fancy clothes that they are wealthy, and they are better than me. Also, I should not let others try to make me feel bad about myself when an attempt is made to put me down or make me feel degraded. This to me is taking the plank out of my eye. A person can appear to be rich and not really be, and it could make me have feelings of inferiority if I allowed myself to feel that way, or if that person showed some type of affluent bias towards me like scorn of poverty stricken people. On the other hand, I should not attempt to do that to someone if I were in a position of having the appearance of wealth. In conclusion, when people bring their judgments they have failed to see themselves. Don’t perceive things to be a certain way when they really are not.

Biography of Lewis Latimer, Noted Black Inventor

Biography of Lewis Latimer, Noted Black Inventor Lewis Latimer (September 4, 1848–December 11, 1928) is considered one of the most important African-American inventors, for the number of inventions he produced and patents he secured, but also for the importance of his best-known discovery: a longer-lasting filament for the electric light. He also helped Alexander Graham Bell obtain the patent for the first telephone. Latimer was in great demand for his expertise later in his career as electric light spread across the country. Fast Facts: Lewis Latimer Known For: Improved the electric lightAlso Known As: Louis LatimerBorn: September 4, 1848 in Chelsea, MassachusettsParents: Rebecca and George LatimerDied: December 11, 1928 in Flushing, Queens, New YorkPublished Works: Incandescent Electric Lighting: A Practical Description of the Edison SystemSpouse: Mary WilsonChildren: Emma Jeanette, Louise RebeccaNotable Quote: We create our future, by well improving present opportunities: however few and small they are. Early Life Lewis Latimer was born on September 4, 1848, in Chelsea, Massachusetts. He was the youngest of four children born to George Latimer, a paperhanger, and Rebecca Smith Latimer, both escaped slaves. His parents had fled from Virginia in 1842, hiding beneath the deck of a northbound ship, but his father was recognized in Boston, Massachusetts by a former employee of their owner. George Latimer was arrested as a fugitive and brought to trial, where he was defended by noted abolitionists Frederick Douglass and William Lloyd Garrison. Eventually, a group of abolitionists paid $400 for his freedom. George Latimer disappeared shortly after the Dred Scott decision of 1857, in which the U.S. Supreme Court ruled that Scott, a slave, couldnt sue for his freedom. Possibly fearing a return to slavery, Latimer went underground. It was a great hardship for the rest of the Latimer family. Early Career Lewis Latimer worked to help support his mother and siblings. Then, In 1864, at age 15, Latimer lied about his age in order to enlist in the U.S. Navy during the Civil War. Latimer was assigned to the gunboat USS Massasoit and received an honorable discharge on July 3, 1865. He returned to Boston, Massachusetts and took a position as an office boy with the patent law firm Crosby Gould. He taught himself mechanical drawing and drafting by observing draftsmen at the firm. Recognizing Latimers talent and promise, the partners promoted him to draftsman and, eventually, head draftsmen. During this time he married  Mary Wilson in November 1873. The couple had two daughters, Emma Jeanette and Louise Rebecca. The Telephone In 1874 while at the firm, Latimer co-invented an improvement to the bathroom compartment of trains. Two years later, he was sought out as a draftsman by an instructor of children who were hard of hearing; the man wanted drawings for a patent application on a device he had created. The instructor was Alexander Graham Bell, and the device was the telephone. Working late into the evenings, Latimer labored to complete the patent application. It was submitted on Feb. 14, 1876, just hours before another application was made for a similar device. With Latimers help, Bell won the patent rights to the telephone. Edisons Competitor In 1880, after relocating to Bridgeport, Connecticut, Latimer was hired as assistant manager and draftsman for the U.S. Electric Lighting Co., which was owned by Hiram Maxim. Maxim was the chief competitor of Thomas Edison, who had invented the electric light. Edison’s light consisted of a nearly airless glass bulb surrounding a carbon wire filament, typically made from bamboo, paper, or thread. When electricity ran through the filament, it became so hot that it literally glowed. Maxim hoped to improve on Edison’s light bulb by focusing on its main weakness: its brief life span, typically only a few days. Latimer set out to make a longer-lasting light bulb. He developed a way to encase the filament in a cardboard envelope that prevented the carbon from breaking up, giving the bulbs a much longer life while making them less expensive and more efficient. Latimer’s expertise had become well known, and he was sought after to continue to improve on incandescent lighting as well as arc lighting. As more major cities began wiring their roadways for electric lighting, Latimer was selected to lead several planning teams. He helped install the first electric plants in Philadelphia, Pennsylvania; New York, New York; and Montreal, Quebec. He also oversaw the installation of lighting in railroad stations, government buildings, and major thoroughfares in Canada, New England, and London. Edison Latimer started working for Edison in 1884 and became involved in Edisons infringement lawsuits. He worked in the legal department of the Edison Electric Light Co. as the chief draftsman and patent specialist. He drafted sketches and documents related to Edison patents, looked over plants in search of patent infringements, carried out patent searches, and testified in court on Edison’s behalf. He never worked in any of Edisons labs, but he was the only black member of a group known as the Edison Pioneers, men who had worked closely with the inventor in his early years. Latimer also co-authored a book on electricity published in 1890 called Incandescent Electric Lighting: A Practical Description of the Edison System. Later Innovations In subsequent years, Latimer continued to display his innovative abilities. In 1894 he created a safety elevator, a vast improvement on existing elevators. Then he obtained a patent for â€Å"Locking Racks for Hats, Coats, and Umbrellas† that was used in restaurants, resorts, and office buildings. He also developed a method for making rooms more hygienic and climate-controlled, named an â€Å"Apparatus for Cooling and Disinfecting.† Latimer died on December 11, 1928, in the Flushing neighborhood of Queens, New York. His wife Mary had died four years earlier. Legacy Lewis Latimer rose from humble beginnings with little education to play a major role in the development of two products that had massive impacts on the lives of Americans: the light bulb and the telephone. The fact that he was a black American born in the 19th century made his many successes even more impressive. Sources Lewis Latimer. Greatblackheroes.com.Lewis Howard Latimer Biography. Biography.com.Lewis Latimer. Famousinventors.org.

Efficient Opperation of the Potatoe chip Industry Term Paper

Efficient Opperation of the Potatoe chip Industry - Term Paper Example Economists have put forwarded various structures of the market with different characteristics. The most fundamental of the market structure is perfect competition in which the product is homogeneous and there is absence of barriers to entry for the suppliers. The benefits to the stakeholders A firm operating in the monopoly market structure can produce at a much lower than the firm operating in perfect competition. In the monopoly situation the firm can enjoy the economies of scale while in perfect competition the firms share in total output. The monopoly is the only supplier of the good. In order to achieve higher levels of profit the monopolists have the potential to set the prices at higher levels (The Ohio State University, 2010). Because of the constraint of the demand curve they cannot charge the price that are considered fit for the manufactured product. If the price is set at the level that is considered unaffordable for the consumers the demand conditions will contract and w ill lead to loss of revenue for the firm. The existence of long run profits will serve as the incentive for investors to invest more on research and development. The investment will contribute to offer better products to the consumers. The investment can also contribute in lowering the cost of production and eventually the monopolist can use the return on the initial cost of capital. The capability to utilize consumers would come from the high ranged prices charged upon them. In the monopoly structure a firm can gain abnormal profits both in the short as well as in the long run and the average cost of the firm is lower than that of the average proceeds. Such a strategy will put off the potential firms put of the industry as the monopolists are aware that they will not be able to produce at such low cost in presence of competition. The benefit of low cost accrues to the consumers and therefore the welfare of the consumers is also affected (Case, Fair, and Oster, 2009). In the monopol istic market structure the firms are able to sell similar but not identical products. The products can be differentiated. In the market of potato chips the sellers can enter freely into the market. Each bag of potato chips is characterized by different genre and name. Therefore the considerations for each supplier are different. According to economics a monopoly produces a product which has no close substitutes and significant barriers of entry are present to allow new firms enter into the market. By purchasing the firms the lawyers paved the way for pure monopoly situation. It will allow the two firms to control the market. By seizing the market control the firms will now operate on the market demand curve. They now have the potential to control the output control and price. The only limitation for the firms will be the cost of production. In monopoly market there is hardly any difference between firm and industry. The price discrimination will have effects on the consumers and the suppliers. In monopoly market the Wonk potato chip firm has created a monopoly market where potential competitors cannot enter. In the new market the prices will tend to rise as there is lack of competition and the level of output will either be at the stable level or will decrease. The monopolistic industry will try to keep the industry closed as entry of new firms will lead to reduction of price and the rise in costs of production. The higher price will lead to loss of consumer surplus. The choices of

Math and the paraprofessional teaching fractions Essay

Math and the paraprofessional teaching fractions - Essay Example As a teacher, I need to address all the three models in well-designed instructional activities so that Bonnie and Emanuel can develop a rich concept of fractions, which they can use to make sense of measurement, numbers, and operations. To give them the concept of 1/2, I will fold the red sheet into half and will ask them how much reds would be required to cover the yellow part completely. Like this, they will understand that two reds would be required to cover the yellow means one red would be required to cover 1/2 of the yellow sheet. After this, to make them aware with the idea of 1/4, with the help of my students I will fold the blue sheet twice to create fourths. Leaving the paper folded, I will ask the students about the number of blue that would be using to cover the yellow sheet. In this way, they will come to know that four blues would be required to cover the yellow means that each part of the blue is 1/4 of the yellow. For this model, we would be using a linking cube train. We will join the four cubes of the train together; at one end put the signboard of zero and at the other use the signboard written ‘one’ on it. Then to give them the concept of 1/4, I will put the board with question mark after the first cube. Then I will ask them about the number of cubes that are dividing the train. As the answer would be four, likewise I will try to explain them that the whole train is divided into four parts and one cube of the train represents 1/4 of the train. With the same concept, in order to give them the idea of 1/2, I will make the train of two cubes and will put the question mark signboard after the first cube. In this way, I will tell them that since the train is divided into two halves. Therefore, in denominator, we will write the total division that is two and in numerator, we will write the block number that is before

Julius Caesar 10th Grade Essay Essay Example for Free

Julius Caesar 10th Grade Essay Essay â€Å"Might makes right,† a vacillating quote signifying power, strength and ability, a vast amount of power which may surely lead to ones reign or contrary their own destruction. Is it possible that those with the most power always live a victorious life, and those who don’t have a grueling idea of what they are capable of live within a lie, residing under the casted shadows of those who were capable of exercising it to its full potential. The quote can be easily traced back to Plato, and Jean-Jacques Rousseau’s â€Å"The Social Contract† although hundreds of historians have found proof that leaders such as Abraham Lincoln, Martin Luther King, and the Nazi Party had been greatly influenced by the idea of â€Å"Might makes right. † The simplistic three-word quote has a peculiar way of existing within everyone’s life without one actually understanding how or why. For example, a child asks his father â€Å"Dad how come the country with the biggest army always tells the other what to do? † The explanation his father gives is simply â€Å"Might makes right. Although the child is young he understands that the country with the larger army is fully capable of dominating the lives of the smaller one, therefore making it the superior force. Ideas behind â€Å"Might makes right† vary depending on ones logic, punitive debate whether â€Å"Might makes right† can still be found throughout the world to the present day. The underlying questions are, does might really make right, can exercising your rights be the only way of receiving what you desire, and does your might somehow create leadership. Therefore throughout this essay you will be the one who answers my questions. Within The Tragedy of Julius Caesar one can easily find a variation of examples pertaining to the ideology behind might makes right, Julius Caesar’s assassination, Antony’s promise to avenge Caesar’s death and Octavious’s decision to assert his responsibility as Caesar’s heir are only a few examples as to how might can be the driving force for ones actions. After Caesar arrives at the senate with hopes of being offered the crown the conspirators encircle Julius Caesar and one by one stab him with their daggers. Once Caesar realizes that his dear friend Brutus is within the crowd he accepts reality, gives up the struggle and soon dies. Marcus Antony decides to question Brutus as to why they decided to kill Caesar but his response is simply that they will find out during the funeral oration. Within the drama Caesar’s ambition is seen as his tragic flaw consequently leading to the idea that Rome was in grave danger and the conspirators verdict to assassinate him. Marcus Antony being a beloved friend of Caesar stays behind after the conspirators exit the room, and promises Caesar’s dead boy as well as himself that his death will be avenged. Marcus Antony questions both Cassius and Brutus’ speech as to how Caesar’s ambition would only lead to the downfall of Rome. He then speaks to the public about the confidentiality of Caesar’s will, shows him the body and after the crowd begins to plead he decides to reads the will. The masses become enraged at the idea of Caesar lying dead and decide to drive Brutus and Cassius out of the city. Granting that Marcus Antony did not use any form of violence he did have actions in order to persuade the masses to drive both traitors out of the city, his love for Caesar was greatly exemplified and gave rise to the fight between Marcus Antony, Octavius and Lepidus against Cassius and Brutus. Octavius demonstrates his might by adhering to his responsibility as heir and downgrading Marcus Antony’s responsibility within the battle. Octavius’ army triumphs after Cassius, Brutus and Titinius commit suicide, Antony speaks of Brutus calling him a Roman and Octavius orders for an honorable burial. Throughout the play one can effortlessly see that power is the driving force behind the conspirators’ decision to assassinate Julius Caesar although the tedious decision caused more imaginable deaths than would have occurred if Julius Caesar would have remained alive. Conceding that literature is of great prominence and influence to the individual ideas and thoughts thousands of philosophers, authors, politicians and even dictators have used the idea of â€Å"Might makes Right† to influence their actions. Genevan philosopher Jean Jacques Rousseau is credited for his phrase â€Å"Man was born free, and he is everywhere in chains† as history has confirmed his phrase is exact, mass murder, enslavement and totalitarianism are only a few of countless occurrences where the superior power has demonstrated its desire to achieve what wouldn’t be possible without its steadfast hold of supremacy. Are ones religious beliefs of great importance, or is it societies impotence to cast away those who don’t agree, during WWII Germany had the imprudent impression that they needed to make the perfect society, propaganda of anti-Semitism was the simplest way of attaining their goals. As WWII continued the Holocaust gave birth to the most senile, senseless and putrid form of hatred. Death camps and the murder of Jews is a simple way of demonstrating the immense power that Nazi’s held during the nineteenth century, nearly six million Jews were killed, but did the ends really justify the means, the Jewish population still exist to day, Hitler committed suicide and the Nazi party was defeated, having power is an accomplishment but it has to be well understood and whoever attains it must have the precise knowledge of what the outcome will be. Relating back to Rousseau’s quote, was man actually born free; history demonstrates that slavery was on of the harshest motives for demonstrating ones power, owning one, two or even ten slaves could easily signify ones power and wealth, but did having wealth and power create happiness for the owner or was it an approach at arrogance, boasting ones self-image. Blacks were frequently whipped, underfed and over worked but their owner’s malicious treatment taught them to pursue their happiness, therefore up to present days individuals of African heritage can be found performing incredible tasks such as the immense responsibility of holding the position of the President of the United States. Although slavery and mass murder hold an immense role as to how a dominant power must show his role totalitarian control is the superlative example, what better way of exhibiting your power than by controlling an entire country such as Stalin, Mussolini, and never forgotten Hitler did. All three leaders controlled a different entire frightened population under constant police terror, censorship and indoctrination therefore demonstrating their authority and dominance. Controlling their population may not have been the toughest job but their dominion and the fear their nations felt toward them was exactly what they sought, but did controlling every aspect of their lives change anything. Although the ideology behind might makes right is of great importance within human history it is constantly found within ones everyday life. Relating to the child asking his father why the bigger army always wins, one doesn’t always perceive how power can influence our lives. Although one does not always consider police, teachers and even parents as a superior power, they have a unique way of controlling what we do simply because they can. Imagine a child fussing over his parents setting a bedtime for him, he doesn’t agree because he thinks he is old enough to sleep whenever he desires but he has absolutely no control over the matter, merely because he must obey or on contrary be punished. His parents have the ability to set his bedtime simply because they are his elders and he must obey as society has taught us. Although the child may find the rule absurd the next morning he awakes well rested and calm due to his parent’s decision to set his bedtime, therefore the ends actually justified the means. Law enforcement is of immense importance to society due to its ability to regulate ones actions and provide a safe environment for everyone to appreciate. Police action is of tremendous assistance for anyone during a hostile situation for example during a violent fight the police can be easily contacted and they have enough power to arrest whoever caused the fight or was of danger to the other party. Although police do not have much power without the constant of witnesses they do have privileges such as giving tickets and assigning probation, in order to keep the community safe and secure. Although teachers are at times neglected and deprived of their significance they often assert their positions and demand their students. During school hours teachers typically assist one hundred and fifty or more students but in order for their class to behave they must have a sense of demand and control, typically teachers assign detention or even referrals, granting that the student was misbehaving some teachers may at times be kind enough to pay no attention to it simply because they do not wish to devastate the students future opportunities. Parents, law enforcement and teachers can be of great importance in ones life but one does not always have enough consideration as to how they can use their power to persuade or even demand an individual to perform a certain task. Generations passed, generations to come and the debate continues does â€Å"Might make right? † The United States is constantly patrolling countries like Iraq conceivably demanding them to follow in our perspective; surely the motive behind it is to achieve power and dominance. Although violence is a considerable symbol behind power the greatest power of all is having an entire population fear you, such as most totalitarian leaders did. Then is war only a perennial struggle for power, a game that we play to see who the victor will be or is it a form of leadership that one can attain by dominance and arrogance? â€Å"Might makes right† derives from the second a child has the appropriate knowledge as to his parents actions, children as young as ten months understand that the grownup is the one who typically does what he desires. Therefore does â€Å"Might make right† or perhaps there is not solid explanation and one must be the soul theorist.

Fraud and Abuse in the Healthcare System Essay -- Healthcare, argumen

Healthcare services have been on the rise for over 10 years now. According to a 2012 consumer alert, the industry provided $2.26 trillion in payments for more than four billion health insurance benefit claims in the year 2011(Fraud in Health Care). The bulk of the claims and the mainstream of fraud and abuse stem from the Medicare system professionals, who are knowledgeable about the process and persuade new clients into handing over their pertinent information in hopes of deception and illegitimate claims. Multiple and double billing, fraudulent prescriptions, are some of the major flaws in this organization that has made the healthcare services industry curdle. (AGHAEGBUNA, 2011) This is a non-violet crime and is often committed by very educated people including business people, hospital, doctors, and administrators. Multiple billing There are numerous amounts of billing codes within the Medicare system. Many have the same codes to one medical piece of equipment. If a biller tries to make a claim for a device, such as a wheelchair and walker, and the claim was denied based on excessive usage of that particular code because of its geographic region, then the biller can easily resubmit the claim using an alternative code that will allow the claim to go through with minor alternations to the device (AGHAEGBNO, 2001). The biller can complete this task several times until the claim is satisfied. The biller can also bill for services that were not provided in order to receive higher payments from health care providers. These are forms of multiple, double and improper billing abuses that are defrauding the system tremendously. Health care claims are coming in quickly and some payments are even expedited and reused to medical provide... ...gram polices and laws that have been put in place by OIG are making an impact with tracking fraudulent providers and claims. Claims need to be reviewed to ensure each claims are before they are paid, to ensure money is not being wasted. Fraud and Abuse will remain a problem unless the government cracks down on providers. Works Cited Aghaegbuna,O (2011). Health care fraud and punishment. FDCH Congressional Testimony. Middle Search Plus â€Å"Fraud in Health Care: The scope of the problem.† (2012). Health Source-Consumer Edition Gatty.B (2010). Fighting Fraud US Government cracking down on those who commit healthcare scams â€Å"Dermatology Times,† 31 (11)12.Health Source-Consumer Edition Haddad,M (2010).Technology helps track healthcare providers. Health Management Technology, 31 (5), 24-25. Health Source-Consumer Edition

Movie Task

Classical conditioning was first explored and developed by Ivan Pavlov, wherein the repeated pairings of a neutral stimulus and an unconditioned stimulus would result to a conditioned response to the neutral stimulus which now becomes the conditioned stimulus. In simpler terms, Pavlov was able to demonstrate that continuously pairing a product or brand with positive emotions or behaviors, resulted to people becoming conditioned to the brand or product as producing positive emotions or behaviors. Classical conditioning was the first learning program to be applied to a number of fields whose objective does to make people learn something new without actually needing to pay attention or analyze what they were learning. Classical conditioning was the preferred method of marketing strategies for low-risk and low-involvement products and has been quite effective in building the association between safety and Mr. Muscle, or that of a Happy Meal at McDonald’s. Concept in the movie: In the movie, classical conditioning was depicted in the distinction made from the quality of life up at San Angeles and down at the rebels lair. The movie had shown a stark contrast between the kind of life people have up at the megalopolis San Angeles and down the sewers. The affluent and safe life was depicted with the shiny buildings, the morality statute and zero violence, whereas the dark and difficult life was depicted underground in the sewers with unhealthy food, with rags for clothes and unsanitary living conditions. Evaluation of the concept in the movie: Classical conditioning refers to the process in which something is learned because it has become strongly associated with a certain emotional or physiological response. The movie made use of the classical conditioning concept by making the viewers believe that life up at San Angeles was better than life under it because of the contrasting emotional response that it evoked from the actors in the movie. The life at San Angeles was safe and boring, while under it, it was dangerous and exciting. In the concept of marketing, we could see that Dr. Cocteau was promoting the quality of life in San Angeles by making people believe that life there was safer, better and more productive than life under it to discourage people from going underground because he feels threatened by the dissenters. The emotional response of the characters in the movie who were up in San Angeles towards the underground rebels indicate the makings of classical conditioning, wherein the mere thought or presence of a rebel could evoke fear or hostility towards the rebels who did not want the kind of life offered by Cocteau. When the rebels go up at San Angeles to look for food, the citizens feel that they are being terrorized while Spartan looks at it as a means of survival because he had not been conditioned to have negative emotions for the rebels like the normal citizens do. Concept 2 Title: Brand Loyalty vs Brand Equity Concept Definition: Brand loyalty refers to the degree of attachment that a consumer has for a particular brand, while brand equity refers to the intangible value that a consumer attaches to a particular brand and how it evokes familiarity and positive emotions and perceptions. Brand equity is the general term while brand loyalty is a component of brand equity together with brand awareness, perceived quality and brand associations. The level of brand loyalty can predict the likelihood that a consumer will continue buying the brand, which can also be affected by brand awareness. Brand awareness indicates how well informed and aware the consumer is about the brand and its related products, like how many kinds of detergents does Tide have. Perceived quality refers to how consumers assess the quality of the brand, or how congruent the quality of the product is to how it has been marketed, if it says it can make stains disappear, do consumers believe it or not. Brand associations refer to the emotional and mental associations a consumer has about the product, if Tide is associated as the cleanest smelling detergent, then the mere exposure to the product would have us remember that clean smelling shirt at the wash. The stronger the brand loyalty is and awareness and association of the product and high perception of quality, the stronger the brand equity will be. Concept in the movie: Brand loyalty and brand equity was depicted in the movie with the reference of Taco Bell as the only surviving fast food after the different establishments battled it out in the franchise wars. Since San Angeles promoted safe and clean living without meat, fat, high cholesterol and the like, Taco Bell was the only fast food that survived because they offered the food that was prescribed by the leader of San Angeles and since Taco Bell was providing the same kind of food before the â€Å"big one† of 2010, then brand loyalty and equity had been strong as many people were aware of Taco Bell, and knew about its quality and that it is associated with healthy food and clean living. Evaluation of the concept in the movie: In the movie, Huxley explained that the only fast-food in the city was Taco Bell; this indicated that Taco Bell has strong brand equity. This would mean that Taco Bell has a monopoly of the fast food industry and that every franchise in the city is named Taco Bell. Surviving the franchise war gives us an idea of how the brand equity of Taco Bell gained an almost cult like status; the franchise war referred to how the fast-food industry tried to offer products that would be in keeping with the new quality of life with San Angeles, devoid of hamburgers and French fries and other sinfully unhealthy foods. Since most fast-foods rely on the usual fare of grease and salty fries, the move to prefer healthier foods left the other fast-foods cold. It was probably Taco Bell who alone kept up with the changing food habits of the people of San Angeles which s why it has come to be associated with healthy and approved foods. Likewise, Taco Bell has been able to retain the fast-food brand as a memory of the kind of fast foods in the city 20 years ago. The awareness of the brand of fast food as Taco Bell show that people still were loyal to the brand and they already have formed a strong opinion of the kind of food offered in the stores. Concept 3 Title: Cognitive dissonance theory vs Attribution theory Concept Definition: Leon Festinger said that cognitive dissonance arose from the inconsistency of an individual’s attitude to his/her behavior or actions. When a person thinks that he/she is kind but refuses to give alms to beggars, then that person experiences cognitive dissonance, the normal reaction to cognitive dissonance is to reduce the dissonance by changing one’s attitudes. On the other hand, attribution theory refers to the process in which we infer and understand our own behavior or that of other people. Heider said that attributions are made based on personal factors or situational factors in order to explain the behavior of other people. The fundamental attribution error says that observers generally overestimate the influence of personal factors when explaining the behavior of others while we tend to overestimate situational factors when we analyze our own behavior. Concept in the movie: Cognitive dissonance and attribution theory was shown in the movie through the series of exchanges between Spartan and Huxley in their pursuit of Phoenix and also in the justification made by Dr. Cocteau in his attempt at eliminating the rebel leader. In a poignant scene, Spartan complains that chasing and hitting bad people are okay but if these people are only looking for food then it is not okay. Attribution theory was depicted when Dr. Cocteau was dismayed with how his plan turned sour when Phoenix failed to follow his orders and instead went on a killing rampage in San Angeles. Evaluation of concept in the movie: Spartan was a cop of the past and he had trouble adjusting to the quality of life in the new San Angeles, he was brought to life again in order to catch an old criminal which was no match for the new San Angeles police force. This situation already hinted of cognitive dissonance, the presence of a police department who were ill equipped to catch criminals, and the curtailing of freedom of expression in order to keep peace and order in the city. The most memorable example of cognitive dissonance was when Spartan was chasing after a group of rebels who were looking for food, he thought that these people were really rebels but when he found out that they were only looking for food and was rebelling against the quality of life up in San Angeles than an arms rebellion. The dissonance arose from Spartan’s belief that he is a good cop chasing after bad guys, when he realized that he was chasing people looking for food, he felt discomfort and tension which resulted to attitude change, and here we see that Spartan tried to understand the rebels and their principles thereby reducing the dissonance. Attribution theory was depicted in Dr. Cocteau’s explanation of why Phoenix did not go through the plan to kill the rebel leader immediately. He said that Phoenix was made that way that a criminal would always be a criminal; he failed to say that the lack of police force and the flimsy security measures all contributed to Phoenix’s ease at creating mayhem in the city. Reference Schiffman, L. G. & Kanuk, L. L. (2007). Consumer Behavior, 9th ed.   Englewood Cliffs, NJ: Prentice Hall, Inc.

Elderly Drivers Outline

Elderly Drivers Specific Purpose: We want our audience to agree that the physically disabled elderly people need to retake their test or prove that they can drive before actually getting behind the wheel of a car. Thesis Statement: These elderly drivers, who are physically disabled, should not be driving without retaking the test or doing something to prove they are still capable to drive. I. Elderly are terrible drivers. A. The elderly are an increasing population of bad drivers, because of their health. B.Those include medical conditions like diabetes, having heart problems, having poor eyesight and being delusional. C. People with health risk or even something simple as just wearing glasses should â€Å"renew† their license, and to pass should have to take a small series test as simple as an eye exam. D. Overall, people over the age of 70 should have to perform a simple test to renew their license. II. Problem: According to the U. S. Census Bureau, the population of drivers 70 and older is expected to increase from 27. 8 million in 2010 to 51. 7 million in 2030 and 67 million in 2050.The rapid increase in the older driver population has led to concerns about the potential effects on traffic safety associated with this trend. A. Based on data reported by states to the Federal Highway Administration, there were approximately 22. 3 million licensed drivers 70 and older in 2010. B. A NHTSA study of 1995 FARS (Fatal Accident Reporting System) data reports that senior citizens accounted for: * 5% of all people injured in traffic crashes * 13% of all traffic fatalities * 13% of all vehicle occupant fatalities * 18% of all pedestrian fatalities C.If the elderly continue to drive as their health problems increase, they will not only be putting their selves at risk, but the rest of the population as well. III. Criteria for Solution: The solutions cannot be physically, mentally, or emotionally harmful to the driver. It has to be fair, affordable, and feasible. I V. Possible Solutions: There are a number of solutions that could help prevent harm to drivers of old age. A. Re-test the people over the age of 70+ in every state. B. Give mid-year health check-ups on the elderly to check their capability to drive an automobile. C.On the license plate of an elderly driver, have an identifier on it to signify that it is an elderly driver. D. Make it mandatory to have a passenger with a license to ride in the car with them. E. Check for any diseases, and health risks that would put the driver at risk or being hurt. F. Make sure the person knows the area they drive in. It has to be familiar to them. V. Best Possible Solution: Re-Test the elderly after a certain age. A. Maryland state law allows police, doctors, and residents including relatives to refer potentially unfit drivers to the Motor Vehicle Administration's Medical Advisory Board.B. A 2004 Florida law requiring that older drivers pass a vision test before getting a license renewed has helped cut the death rate among drivers 80 and older by 17%, according to researchers at the University of Alabama at Birmingham. Conclusion: In conclusion, we believe people should have to retake a driving test and vision and hearing test every few years to prove they are still safe and capable drivers. Reflective Thinking Sequence 1. Elderly drivers cause younger drivers to have road rage and put their self at risk. We can limit the problem by making drivers at the age of 70 retake the driving test. . The causes of the problem are the elderly’s vision and hearing getting bad. As they get older, they face more problems. 3. The effects of the problem are people getting hurt or put into danger. The driver puts their self into danger and then gets hurt by other drivers or other drivers hurt them. 4. The criteria in which the solutions should be judged are: Health checkups every few years, have another responsible driver in the car with the elderly, and/or retake the driving test at th e age of 70. 5. A possible solution is to have the driver retake the driving test at the age of 70.A strength would be better drivers on the road. A weakness is they may not want to retake the test. 6. The best solution is to make it mandatory for drivers at the age of 70 to retake the test. 7. We can put it into effect by making the retest a requirement at the age of 70. It’s not illegal because some states already put this into effect. Citations â€Å"Elderly Driving. † Elderly Driving. N. p. , n. d. Web. 29 Nov. 2012. ;http://www. stritch. luc. edu/depts/injprev/Transprt/tran3. htm;. â€Å"Fatality Facts: Elderly. † Fatality Facts: Elderly. Transsaftey Inc, n. d.Web. 29 Nov. 2012. ;http://www. usroads. com/journals/rilj/0101/ri010102. htm;. Copeland, L. (2009, July 6). States seek tests for older drivers. . Retrieved from http://usatoday30. usatoday. com/news/nation/2009-07-05-older-drivers_N. htm Taira, E. D. , M. Maynard, and M. J. Madigan. Assessing the dr iving ability of the elderly, a preliminary investigation. Binghampton, New York: Routledge, 1991. 215. Print. Rothe, John, Peter Cooper, and Brian De Vires. The Safety Of Elderly Drivers: Yesterdays Young, Todays Traffic. Transaction Publishers, 1990. 435. Print.

Gender roles portrayed in society Essays

Gender roles portrayed in society Essays Gender roles portrayed in society Essay Gender roles portrayed in society Essay In the sasss, the popular shows at the time were Father Knows Best, Dennis the Menace and Leave it to the Beaver. All of these shows implying that women were to be at home and men were to work, bringing home the bacon. This ideology affected society, men began to feel as though that they must solely make all the money and took the burden upon themselves. If you could not provide for your family then you didnt do your Job. As for women, they had to do all the domestic chores and had to depend solely on their husbands. For women, this was very unfair. They felt as though they were left at a disadvantage. In the ass and the years to come, they would be discriminated against and only be allowed to work Jobs that fit their capabilities. For example, they could do secretarial work and other very menial Jobs. They could not push beyond their boundaries even if they had the qualifications to do so. Television shows were not the only aspect that affected society. Of course with all the advertisement selling items such as laundry Ghana 2 chillness, kitchen appliances and other domestic-Like devices were all advertised with women. Which indicated and Insinuated to society that this Is what a womens Job as, This later leads to how society will then Influence the coming years. The Information presented reflects the Idea that social media effects the colonization of gender roles. Pointing out commercials and television shows that were Indeed used to almost Indoctrinate whoever watched It and the people surrounding them. Making men and women feel as though this is the social standard in which they are to follow esteem and/or decision making. : Which poses many concerns on how sex roles are interpreted. As years go by, society now has established this unspoken fact that omen are incapable and therefore must be protected by a man. Women are seen as incompetent, they are taken advantaged of because theyre viewed as easy. A speech given by a renowned feminist named Chainman Ongoing Addicted said, We teach girls to shrink themselves, to make themselves smaller. We say to girls, You can have ambition but not too much. O should aim to be successful but not too successful, otherwise you will threaten the man. Because I am female, I am expected to aspire to marriage, I am expected to make my life choices always keeping in mind that marriage is the most important. Now marriage can be a source of Joy and love and mutual support but why do we teach girls to aspire to marriage and we dont teach boys the same? We raise girls to see each other as competitors, not for Jobs or for accomplishments. Which I think could be a good thing, bu t for the attention of men. We teach girls that they cannot be sexual beings in the way that boys are. What Chainman says is very true based on Ghana 3 what society has shown. For example, girls are taught to never aim to be a CEO or a political leader. Girls are taught to be a helping hand almost, to guide their man to retreats. She says that because she is female she is expected to aspire to marriage that statement is true because women are expected to fit this idea of a beautiful being. To be fit and to also have lady-like mannerisms. That is why girls nowadays are almost competing for a title, women see each other as competitors but never for the brains. They compete with their looks, women have tendencies to see each other a competitors and feel protective of their men. Women are also never allowed to be the same as men in sexual encounters. Women are seen as something o pure and once their purity is gone. Theyre no longer worth what they once were, so they are encourage to not lose this purity. Men on the other hand are encouraged to rendezvous as much as possible, the more the better. Butler views sex as a socially constructed category which stems out of social and cultural practices and gender identity is not a manifestation of intrinsic essence but rather the product of actions and behavior that is, performance. She undermines the thought that sex is a natural born category and is very convincing in her argument. Sex isnt a category to which we are born in, surely we are a male and female but her argument g oes beyond shallow thought. She states that females could have easily been the male of the world and that we chose to label it however we wanted to. Our society made up this category that men are to protect and women are to be protected. Gender is produced from what we do, some females may choose to be the provider and caretaker. Gender is chosen by the being individually. Sometimes the individual cannot choose for themselves, sometimes parents influence children as soon as theyre born. Ghana 4 Parents have expectations of children depending on their sex. Giving examples such as colors, toys, and assumptions of behaviors differentiated by genders. Parents have differential expectation of sons and daughters as early as 24 house after birth which Witt stated in this essay. Witt believes that parents have a huge impact once how children will portray their roles in society. Witt proves this by showing studies that show boys have more masculine items in their rooms than girls do. For example, the basic colors that are used to represent a specific sex, pink is used to present females and blue for males. Males typically have sports equ ipment in their bedrooms and girls have frills. Socially accepted toys for boys are sport related or toys related to things boys have to like. For example hammers, sports balls, and/or cars. Females on the other hands are usually given toys such as dolls and play household items. All of which psychologically effect how they think and act. When girls are tomboys it is very often almost looked down upon and vice versa for a male. Many people Judge girls are on their body shapes and how they are dressed. Girls would usually be slim and dressed well. Boys are usually looked at how broad their shoulders are, their build. Parents expect their daughters to be calm, cool and collected and boys are expected to be masculine,chivalrous and reliable. Corcoran wrote an article in the Daily Nebraskan titled, Stereotypical Gender Roles Have No Place in Modern Society. According to this article, in modern society women should not have to conform to societal beliefs that women should be any less ambition than men. He believes that in todays society, now it is more socially acceptable for omen not to follow traditional ideals. He refers to this age as the golden age of gender roles. Before it was assumed that men wanted to be the sole breadwinner for Ghana 5 their families, now it isnt considered to be the case. There is too much pressure on the men as there is pressure on women. He tells us to not surrender to your nature and that we should instead aim to better ourselves and follow what we wish to do, not what society tells us to want. The stereotypical gender roles were once acceptable in society but now times are hanging and so are opinions. Society now markets on the independence of a woman by appealing to women across the globe to make a difference. There are many iconic females such as Beyond, Opera and so on have stood to show that girls Run the World. Females across the globe have started to make changes. Not only have females stood up, males have as well. Even in modern times, men are expected to pay for dates and gifts. Even though a relationship is a two way street, males are still expected to be the giver. Nowadays, some females like to pay for their dates. Some

Conjugating Chasser in French

Conjugating Chasser in French When you want to say to hunt or to chase in French, use the verb  chasser. This is pretty straightforward because it looks and sounds a lot like the English chase. You will find that conjugating  chasser  is relatively easy as well. Conjugating the French Verb  Chasser Chasser  is a  regular -ER verb  and that means we can use the most common verb conjugation pattern. If you learn how to transform this word to the appropriate tense, it makes similar words like  cesser  (to stop) and  brà »ler  (to burn)  a little easier to learn. Conjugating is as simple as recognizing the stem in this case,  chass   and adding the appropriate ending. For the  je  (I) present tense, its as simple as an -e  and for the future  je, it will be -erai. Unlike English, French requires you to match the subject pronoun with the tense. In English, hunting applies no matter if youre talking about I, you, or we, but in French, each subject requires a different ending. The chart will help you learn these forms: I hunt is je chasse and we will hunt is nous chasserons. Subject Present Future Imperfect je chasse chasserai chassais tu chasses chasseras chassais il chasse chassera chassait nous chassons chasserons chassions vous chassez chasserez chassiez ils chassent chasseront chassaient The Present Participle of  Chasser Using the stem of  chasser, add the ending -ant  and you have the  present participle  chassant. This is a verb  but can be used as an adjective, gerund, or noun as well. The Passà © Composà © and Past Participle A  common way to express the past tense in French is the  passà © composà ©. To use this, conjugate the  auxiliary verb  avoir  to match the subject, then add the  past participle  chassà ©. For example, I chased is jai chassà © and we hunted is nous avons chassà ©. More  Chasser  Conjugations to Know In less frequent instances, you may find a use for the following conjugations. The subjunctive and conditional are used when there is uncertainty to the verb and these are used quite often. In contrast, the passà © simple and imperfect subjunctive are rare and found primarily in literature. In the least, you should be able to recognize each of these. Subject Subjunctive Conditional Passà © Simple Imperfect Subjunctive je chasse chasserais chassai chassasse tu chasses chasserais chassas chassasses il chasse chasserait chassa chassà ¢t nous chassions chasserions chassà ¢mes chassassions vous chassiez chasseriez chassà ¢tes chassassiez ils chassent chasseraient chassà ¨rent chassassent To use  chasser  in an exclamation and quickly request or demand something be hunted, use the imperative. When doing so, its perfectly acceptable to skip the subject pronoun and say only the verb: chasse rather than  tu chasse. Imperative (tu) chasse (nous) chassons (vous) chassez

Fnancial analysis. Accenture, Wal-Mart, and McDonalds Essay

Fnancial analysis. Accenture, Wal-Mart, and McDonalds - Essay Example McDonald’s is the largest fast food restaurant in the world. The company has over 32,000 stores worldwide. The global sales of McDonald’s in 2011 were $27 billion. The use of aggressive advertising strategies has helped McDonald’s gain popularity, increase its customer base, and achieve superior customer retention. Section two The annual reports of Accenture, Wal-Mart, and McDonald’s were downloaded for review. Each annual report provided information regarding the financial statements of the companies. All three companies demonstrated having strong cash reserves. The firm with the largest cash account was Wal-Mart with $7.40 billion. Accenture ranked second between the three companies at $5.7 billion, while McDonald’s had the weakest cash position at $2.34 billion. The current ratio was chosen as the metric to measure the company’s ability to pay off its short term debt using current assets. All three companies are in good position to pay off their current debt due to the fact that all three companies had a current ratio above the 1.0 threshold. Wal-Mart utilized the most cash on investing activities out of the three firms at $12.19 billion. The firm that had the lowest amount of cash spend in investing activities was Accenture with $0.7 billion. The amount of cash spend in investing activities by McDonald’s was $2.57 billion. The firm with the highest change in non-current assets during fiscal year 2011 was Wal-Mart with $5.55 billion. ... The amount of cash spend in investing activities by McDonald’s was $2.57 billion. The firm with the highest change in non-current assets during fiscal year 2011 was Wal-Mart with $5.55 billion. The change in non-current assets of Accenture and McDonald’s were $0.99 billion and $24 million respectively. Section five Net income 2009 2010 2011 Accenture $1.59 billion $1.78 billion $2.28 billion McDonald’s $4.55 billion $4.95 billion $5.5 billion Wal-Mart $13.38 billion $14.37 billion $16.39 billion Cash flow from operating activities 2009 2010 2011 Accenture $3.16 billion $3.09 billion $3.44 billion McDonald’s $5.75 billion $6.34 billion $7.15 billion Wal-Mart $23.64 billion $26.25 billion $23.64 billion From 2009 to 2011 Accenture, McDonald’s and Wal-Mart all enjoyed increases in net income. The income of Accenture went up by 43.39% in comparison with 2009 and it rose by 28.08% in comparison with 2010. In 2011 McDonald’s enjoyed a net income in crease of 11.11% in comparison with the previous year. Wal-Mart had a net income increase of 14.05% between 2010 and 2011. The retail giant enjoyed the greatest net income increase at $2.02 billion. The only company that enjoyed consecutive increases in cash from operating activities during the period between 2009 and 2011 was McDonald’s. Section six Based on the financial analysis performed on the three companies in this paper I am going to choose the company that is the best investment alternative for investors looking to make some money. Wal-Mart Corporation was the company with the highest amount of cash reserves and it was also the firm with the highest current ratio. Wal-Mart has the greatest liquidity of the three firms. Wal-Mart